Sound Insights 002

Music is more than just background noise.

It’s the invisible yet crucial design layer that can make or break the guest experience, directly influencing how people feel, how long they stay and even what they choose to purchase or engage with.

With so much now experienced and purchased online, physical spaces have become a platform to deliver experiences worth leaving home for. And music is one of the most powerful ways to achieve this. When used strategically, it becomes a tool that guides behaviour, heightens emotion, supports accessibility and builds connections.

The evidence is clear:

- 85% of people think music is the number one factor in having a positive in-store experience.

- Strategically curated music aligned with brand identity can lift sales by up to 37%.

- Research consistently shows that listening to music can lower cortisol, the body’s stress hormone, helping people feel calmer and more relaxed.

Sound Insights 002 explores the transformational power of music within brand and cultural spaces, along with examples from SixtyFour Music and standout work from across the industry. 

What it covers:

- The psychological impact of music and its influence on consumer behaviour. 

- Music’s role in spatial and multi-sensory design.

- How sound can support wellness and accessibility for guests.

- Using music to unite communities through activations and partnerships.

Download Sound Insights 002 here —>