Music Strategy

Amplifying brands with music that connects.

At SixtyFour, Music Strategy starts with one question: What does your audience actually want to hear?

Whether we’re supervising a global campaign, building a sonic identity from the ground up, bringing together artists for a cultural moment or curating immersive audio for a flagship retail experience, our approach is always audience-first.

WHAT IS MUSIC STRATEGY?

OUR PROCESS

Our process combines cultural intelligence with data-driven insight to understand what your audience listens to, how they engage with music and what will truly cut through. Our approach is based on three core pillars; data-informed decision-making, cultural relevance, and emotional connection, ensuring every music choice drives impact, reflects culture and creates lasting audience connection.

OUR WORK