Sephora Sounds nominated for ‘Most Innovative Use of Influencer Marketing’ at first-ever Glossy Pop Awards

The first-ever Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands. This year’s brand finalists highlighted diverse voices and prioritized inclusivity in commerce initiatives, including social commerce and personalization; or marketing strategies, such as influencer collaborations and community-building activations.

Sephora championed inclusivity and fueled community with a new creator collaboration, earning the beauty retailer a nomination in the ‘Most Innovative Use of Influencer Marketing’ category. In August 2023, Sephora introduced Sephora Sounds, a music collective supporting and amplifying emerging musical artists from underrepresented demographics, through its social platforms. The program creates a more welcoming and representative musicscape across Sephora’s social channels, including TikTok and Instagram. Since its inception, Sephora Sounds has welcomed over 80 musical artists who reflect Sephora’s broader and inclusive beauty community, with more than half of the signed artists being BIPOC and female.