We created a pioneering music strategy that cements Sephora’s place in music culture. With Sephora Sounds, the prestige beauty retailer is amplifying and supporting diverse voices in the music community and further enabling creator representation.

Leveraging audience insights, we developed a cohesive music strategy that differentiates Sephora and aligns with its values of diversity and cultural relevance. The Sephora Sounds program includes a curated roster of artist influencers, a bespoke music catalogue and the Sephora Music Playbook which guides music use by the brand across all consumer touchpoints.

“LVMH’s retail unit reported a revenue increase of 25%, to $19.4B in 2023. Standout moments for Sephora in 2023 included launching the influencer program Sephora Sounds in August...” https://www.glossy.co/beauty/sephora

Sephora Sounds exemplifies the power of a culturally-attuned music strategy in modern influencer marketing. Through a curated and original music experience, SixtyFour helped Sephora amplify brand storytelling, deepen emotional impact, and generate authentic engagement exceeding benchmarks by over 300%. Music didn’t just accompany the visuals, it was the driver of connection.

Sephora Sounds Key Data Points:

• Over 80% of participating artists said they have never been given a paid brand opportunity like this before.

• 60% of artists within Sephora Sounds said other musical artists in their circle have never been approached by brands before.

• Content leveraging Sephora Sounds’ artists and their music increased Sephora’s TikTok views by over 100% and outperformed average engagement benchmarks by over +300%.