WeBuyAnyCar wanted to energize its brand presence and appeal to a broader, younger demographic. To achieve this, the brand partnered with viral internet sensation Mufasa & Hypeman, known for their joyful dance videos set to the song “Push The Feeling On”. The result was a campaign that blended internet culture, music, and comedy in a way that felt native to social media, delivering a standout brand moment that resonated far beyond traditional advertising.

With over 750K social interactions and thousands of user-generated remixes and parodies, the content sparked an organic wave of virality. Surveys showed a significant increase in unaided brand recall among younger audiences (18–34), with many associating We Buy Any Car with fun, simplicity, and ease. The campaign was widely celebrated online, with comments praising its “unexpected joy” and “genius use of a banger for an ad.”

We Buy Any Car reported a 15% increase in online valuation requests during the campaign period, linking directly to elevated site traffic from campaign channels.

The "#JustSoldMyCar" campaign demonstrates the power of strategic music selection and adaptation in creating a memorable and effective marketing initiative. By combining a viral TikTok star, a catchy song remake and a relatable concept, We Buy Any Car successfully refreshed its brand image and connected with a younger audience, turning a simple car-selling service into a cultural phenomenon.